FY2023 U.S. Embassy Tokyo: Promoting Study Abroad through Market Research | TOKYO PAS FY23 01 13

Opportunity Information: Apply for TOKYO PAS FY23 01 13

The FY2023 U.S. Embassy Tokyo: Promoting Study Abroad through Market Research opportunity (Funding Opportunity Number: TOKYO PAS FY23 01 13) is a discretionary funding competition run by the Department of State, U.S. Mission to Japan, through the U.S. Embassy Tokyo Public Affairs Section. The central goal is to increase the number of Japanese students enrolling in U.S. undergraduate programs by first building a clearer, evidence-based understanding of what shapes Japanese families decisions about study in the United States, and then using that research to design and carry out practical outreach efforts aimed specifically at parents.

At its core, the grant supports a combined research-and-implementation project. Applicants are expected to design and conduct market research focused on the parent audience, analyze the resulting data, and translate findings into programs or activities that address barriers and motivations identified through the research. In other words, this is not just a study or a report-writing exercise. The Embassy is looking for proposals that use research to drive action, with outreach or programming that directly speaks to parents and influences perceptions, confidence, and decision-making related to U.S. undergraduate study.

Awards are expected to be relatively small and targeted. The award ceiling is $25,000, and the Embassy anticipates making about two awards. Funding can be issued as either a grant or a cooperative agreement, meaning the U.S. government may be more or less involved in shaping or coordinating the project depending on the final award structure. The activity category is listed under Education and Information and Statistics, which fits the emphasis on both data collection/analysis and public-facing informational programming.

A wide range of organizations can apply. Eligibility includes state, county, and city or township governments; public and state-controlled institutions of higher education; private institutions of higher education; federally recognized Native American tribal governments and tribal organizations; and nonprofits both with and without 501(c)(3) status (as long as they are not institutions of higher education in the nonprofit category). This broad eligibility suggests the Embassy is open to proposals from experienced education organizations, universities, research groups, and mission-driven nonprofits that can credibly conduct research and run parent-focused engagement programs.

Key timeline details show the opportunity was created on December 21, 2022, with an original closing date of February 19, 2023. The project concept, as stated in the description, is specifically tied to the Japanese context and the role parents play in education choices, with the desired outcome being a measurable increase in Japanese students choosing U.S. undergraduate pathways. In practical terms, competitive proposals would likely demonstrate strong capability in market research methods, clear plans for analyzing and presenting findings, and a realistic, culturally informed strategy for parent outreach that can be executed within the limited budget while still producing useful results for the Embassy and stakeholders promoting U.S. higher education.

• The Department of State, U.S. Mission to Japan in the education, information and statistics sector is offering a public funding opportunity titled "FY2023 U.S. Embassy Tokyo: Promoting Study Abroad through Market Research" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
• This funding opportunity was created on Dec 21, 2022.
• Applicants must submit their applications by Feb 19, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $25,000.00 in funding.
• The number of recipients for this funding is limited to 2 candidate(s).
• Eligible applicants include: State governments, County governments, City or township governments, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.

Apply for TOKYO PAS FY23 01 13

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