Opportunity Information: Apply for TOKYO PAS FY23 01 13
The FY2023 U.S. Embassy Tokyo: Promoting Study Abroad through Market Research opportunity (Funding Opportunity Number: TOKYO PAS FY23 01 13) is a discretionary funding competition run by the Department of State, U.S. Mission to Japan, through the U.S. Embassy Tokyo Public Affairs Section. The central goal is to increase the number of Japanese students enrolling in U.S. undergraduate programs by first building a clearer, evidence-based understanding of what shapes Japanese families decisions about study in the United States, and then using that research to design and carry out practical outreach efforts aimed specifically at parents.
At its core, the grant supports a combined research-and-implementation project. Applicants are expected to design and conduct market research focused on the parent audience, analyze the resulting data, and translate findings into programs or activities that address barriers and motivations identified through the research. In other words, this is not just a study or a report-writing exercise. The Embassy is looking for proposals that use research to drive action, with outreach or programming that directly speaks to parents and influences perceptions, confidence, and decision-making related to U.S. undergraduate study.
Awards are expected to be relatively small and targeted. The award ceiling is $25,000, and the Embassy anticipates making about two awards. Funding can be issued as either a grant or a cooperative agreement, meaning the U.S. government may be more or less involved in shaping or coordinating the project depending on the final award structure. The activity category is listed under Education and Information and Statistics, which fits the emphasis on both data collection/analysis and public-facing informational programming.
A wide range of organizations can apply. Eligibility includes state, county, and city or township governments; public and state-controlled institutions of higher education; private institutions of higher education; federally recognized Native American tribal governments and tribal organizations; and nonprofits both with and without 501(c)(3) status (as long as they are not institutions of higher education in the nonprofit category). This broad eligibility suggests the Embassy is open to proposals from experienced education organizations, universities, research groups, and mission-driven nonprofits that can credibly conduct research and run parent-focused engagement programs.
Key timeline details show the opportunity was created on December 21, 2022, with an original closing date of February 19, 2023. The project concept, as stated in the description, is specifically tied to the Japanese context and the role parents play in education choices, with the desired outcome being a measurable increase in Japanese students choosing U.S. undergraduate pathways. In practical terms, competitive proposals would likely demonstrate strong capability in market research methods, clear plans for analyzing and presenting findings, and a realistic, culturally informed strategy for parent outreach that can be executed within the limited budget while still producing useful results for the Embassy and stakeholders promoting U.S. higher education.Apply for TOKYO PAS FY23 01 13
- The Department of State, U.S. Mission to Japan in the education, information and statistics sector is offering a public funding opportunity titled "FY2023 U.S. Embassy Tokyo: Promoting Study Abroad through Market Research" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Dec 21, 2022.
- Applicants must submit their applications by Feb 19, 2023. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $25,000.00 in funding.
- The number of recipients for this funding is limited to 2 candidate(s).
- Eligible applicants include: State governments, County governments, City or township governments, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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FAQs: FY2023 U.S. Embassy Tokyo - Promoting Study Abroad through Market Research (TOKYO PAS FY23 01 13)
1) What is this funding opportunity?
This is a discretionary funding competition run by the U.S. Department of State, U.S. Mission to Japan, through the U.S. Embassy Tokyo Public Affairs Section (PAS). The opportunity is titled "FY2023 U.S. Embassy Tokyo: Promoting Study Abroad through Market Research" and has Funding Opportunity Number TOKYO PAS FY23 01 13.
2) What is the main goal of the project?
The central goal is to increase the number of Japanese students enrolling in U.S. undergraduate programs. The approach starts with building an evidence-based understanding of what shapes Japanese families' decisions about studying in the United States, then using that research to design and carry out outreach efforts aimed specifically at parents.
3) Who is the primary audience for the research and outreach?
Parents in Japan are the primary target audience. The opportunity emphasizes understanding parent perspectives and then creating outreach or programming that directly speaks to parents' perceptions, confidence, and decision-making about U.S. undergraduate study.
4) Is this grant just for research, or does it also require programming?
It is explicitly a combined research-and-implementation project. Applicants are expected to (1) conduct market research focused on parents, (2) analyze the data, and (3) translate findings into practical outreach efforts or programs that address barriers and motivations identified by the research. It is not intended to be only a study or a report-writing exercise.
5) What kinds of activities does the grant support?
The grant supports market research (data collection and analysis) and related outreach/programming informed by that research. The activity category is listed under Education and Information and Statistics, reflecting the expectation that the project will produce both research insights and public-facing informational engagement.
6) What would make a proposal feel aligned with what the Embassy is looking for?
Based on the description, a strong proposal would show: a credible market research plan focused on parents; a clear approach to analyzing and presenting findings; and a culturally informed, realistic parent-focused outreach strategy that can be carried out with a relatively small budget while still producing useful results for the Embassy and stakeholders promoting U.S. higher education.
7) What is the maximum award amount?
The award ceiling is $25,000.
8) How many awards are expected to be made?
The Embassy anticipates making about two awards.
9) What type of federal funding instrument will be used?
Funding may be issued as either a grant or a cooperative agreement. This means the U.S. government may be more or less involved in shaping or coordinating the project depending on which instrument is ultimately used.
10) Who is eligible to apply?
Eligibility is broad and includes: state, county, and city or township governments; public and state-controlled institutions of higher education; private institutions of higher education; federally recognized Native American tribal governments and tribal organizations; and nonprofits with or without 501(c)(3) status (as long as they are not institutions of higher education in the nonprofit category).
11) Are both nonprofit 501(c)(3) and non-501(c)(3) organizations eligible?
Yes. The eligibility list includes nonprofits with 501(c)(3) status and nonprofits without 501(c)(3) status, with the noted condition that the nonprofit category applies as long as they are not institutions of higher education.
12) Are universities and colleges eligible to apply?
Yes. Both public/state-controlled institutions of higher education and private institutions of higher education are listed as eligible applicants.
13) Are government entities eligible to apply?
Yes. State, county, city, and township governments are listed as eligible.
14) Are tribal governments or tribal organizations eligible?
Yes. Federally recognized Native American tribal governments and tribal organizations are included in the eligibility list.
15) What is the geographic and cultural context of the project?
The opportunity is explicitly tied to Japan, with an emphasis on understanding Japanese family decision-making and the role of parents in education choices related to studying in the United States.
16) What outcome is the Embassy trying to achieve?
The described outcome is a measurable increase in Japanese students choosing U.S. undergraduate pathways, driven by improved understanding of parent decision-making and parent-focused outreach informed by research.
17) When was this opportunity created?
The opportunity was created on December 21, 2022.
18) What was the original closing date?
The original closing date was February 19, 2023.
19) What does "market research" mean in the context of this grant?
In this opportunity, market research refers to collecting and analyzing evidence-based information about what shapes Japanese families' decisions regarding U.S. undergraduate study, with a focus on parents. The intent is to use that information to guide practical outreach and programming.
20) Why is the parent audience emphasized so strongly?
The opportunity description highlights that parents play a major role in education choices. The project is designed to understand parent motivations and barriers and then influence perceptions and confidence through outreach that speaks directly to parents.
21) Does the opportunity specify the project must focus on undergraduate study?
Yes. The goal is stated as increasing the number of Japanese students enrolling in U.S. undergraduate programs.
22) What does it mean that awards are expected to be "relatively small and targeted"?
The description notes a $25,000 ceiling and anticipates about two awards, signaling that the Embassy is looking for focused, feasible projects that can produce useful research insights and implementable outreach within a limited budget.
23) Who is administering the competition?
The competition is run by the Department of State, U.S. Mission to Japan, through the U.S. Embassy Tokyo Public Affairs Section.
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